Ingenuity! That’s what QR codes are best at fostering. Of course they can be used for product information and for ordering your favorite dish at a restaurant. Yet, QR code creative design reaches far beyond product information and convenience.

Empathy is about being able to put ourselves in someone else's shoes to understand their perspective. It is essential for designers to develop an empathetic approach because it helps them to create designs that are intuitive, accessible, and meaningful to their users.

Creativity is who you are. It’s unique to you. It’s the WOW! factor. It’s how you express yourself. Unfortunately, it can become hidden deep inside who we are as we grow up, controlled by the judgment of others as they decide what is creative and what is not. Let’s put that to rest. There is no “not.” There is only you.